This book was written by one of my instructors at UCLA Extension and it was not even part of the syllabus but I wanted to read because I like reading and liked that professor. This is a very interesting book. Mark Burgess is a TED talker and MBA professor, so he knows things. His courses and books and completely up to date and even a little ahead of their time. In this book, Social Employee, Mark and Cheryl Burgess explain a new concept of management strategy: the social employee. It means that, what your company preaches should be valid for employees as well. Employees should be considered ambassadors of the company. Each company has numerous points of touch with customers by each employee. Each employe has their own networks, they can propagate good things about the company to many more people, that is why they should be prepared for that. Companies that take good care of their employees have more chances to be successful with their customers, because happy employees bring happy customers. Also, thee book is focused on social media, meaning that companies should stimulate employees to be ambassadors on their own social media. This will happen eventually for most of the companies so the authors provide the tools and concepts to make it happen if this is something new to you.
Title: Social Employee
Authors: Cheryl and Mark Burgess
Year: 2013
Pages: 288
No comments:
Post a Comment