I got this book from the list of readings for a course at UCLA Extension, Sales Management Strategies, it was a large list of about fifty books, old school sales books, and you know what, sales is sales, even with the advance in technology, sales techniques always depend a lot in soft skills and people skills and communications. This book is from 1995 and purely for marketing and advertising. It is from the era before the internet boom, it is from the TV, radio print era, before video streaming and all, it’s paper and pencil for advertisiment agencies in the late 90’s so it is even a little boring. But I read it to the end because it was interesting to compare what it is today and what it was in the past. Especially because they even have some future projections and forecasts, for things that would substituute CD’s, like a CD rental subscription, or virtual rental something, clearly not knowing what was about to come with Youtube and Spotify.
Title: The Wow Factory
Author: Paul Levesque
Year: 1995
Pages: 172
Link: https://www.amazon.com/gp/product/0786303867/ref=ppx_yo_dt_b_search_asin_title?ie=UTF8&psc=1
No comments:
Post a Comment