The Responsible Company is a book about Patagonia, written by its founder Yvon Chouinard. It talks a little about the company's history, how they started as a company selling equipment for climbing and how they grew from there to become of the top apparel brands in the U.S. especially in California. Chouinard has a purpose of preserving the nature and no causing a negative impact with human activity. He had this idea because most of his life he was in the nature practicing sports, travelling and living outside. When he started practicing climbing, he wanted to create equipment that would not leave marks on the rocks, that was when he came with Patagonia.
The company grew because of its purporse and the quality and the purpose of the products. Patagonia clothes are supposed to last for the whole life. Any damanges to the clothes can be fixed at their store or by mail and they will send it back to you almost brand new. The purpose is to reduce waste and the use of resources from the nature and carbon and greenhourse effect gases emissions. Patagonia also got involved in many other causes environmentaly related, such as organizing a petition to prevent the construction of an usine by the river in Ventura and other cases around the world.
But Choinard does not talk only about the company's purpose for the nature, but also for its people, their workforce. Patagonia was the pioneer in many labor practices, such as, paternal leave, day care, paid vacations, etc. There's a legend that says that when there are good waves in Ventura, working is optional at the Patagonia office. No wonder why Patagonia has been on the top of the ranks of best companies to work for. This book works as a guideline and model for other companies that want be like Patagonia in terms of purpose and doing the right things for people and the planet.
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