I learned about this book at my course "Strategic Social Impact" with Prof. Misha Kouzeh. The authors had a first volume that is like an introduction of companies with a purpose. This second volume is more developed and more profound. They analyze examples of companies like Patagonia and Unilever that have been putting large amounts of money into environmental causes not only because consumers are now more conscious of what they buy and the impact on the environment but because it is the right thing to do. The book is a long reading, not very dynamic, repetitive at some times, especially if you read the first volume, but it worths the try if you are interested in sustainability and social impact.
Title: Good is the New Cool
Author:
Year: 2016
Pages: 304
Link: https://www.amazon.com.br/Good-New-Cool-Market-Like/dp/1082711039
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