Story Telling in Business is another book in my list from a professor at UCLA Anderson School of Management. This one I found directly in the Anderson website, under the tab where they show all the books from Anderson professors: https://www.anderson.ucla.edu/faculty-and-research/faculty-authors
This book is like a guide on how to practice and develop story telling for business. It shows how to build a story from scratch, how to turn a business presentation that usually is flat and boring into a vivid story that will reach the intended goals, whether it is to persuade someone to something or to provide a report. The book is a little outdated, because it does not say much about story telling in a digital world, or even in a post pandemic world. I recommend the reading for people interested in story telling, public speaking, leadership, and coaching.
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