*** COMPLETE 50-TITLES LIST OF BOOKS READ IN 2021!!! ***

 Finally! Here goes the list of books read in 2021! I just posted the 50th title (that actually is another mini-list of books - HBR 10 Must reads, check that out here). I actually read a little over 50 books if the books from my program at UCLA Extension are included, I will write another post about it. This year I had more time to read with all the remote work.

I still keep my preference for self-help, business, management, leadership, brands and biographies. If you are interested in these genres and want to join me on the readings, please reach out! I can't wait to start the list of 2022! Towards the 1000 titles and, who knows, write my own book some day (more on that soon!)

Do you want to know what title is my favorite? Comment here!

**50th Reading 2021 - HBR 10 must reads**

49th Reading 2021 - Steve Jobs - Walter Isaacson

48th Reading 2021 - The Culture Map - Erin Meyer

47th Reading - Don’t Kill The Bosses

45th Reading 2021 - The Green Bundle - Magali Delmas

44th Reading 2021 - Social Employee - Cheryl Burgess

43rd Reading 2021 - Flow - Mihaly Csikszentmihalyi

42nd Reading 2021 - Finding your North Star

41st Reading - Presidents above party

40th Reading 2021 - Joao Apolinario

39th Reading - The House that Jack Ma built

38th Reading 2021 - Richard Branson - Losing my Virginity

37th Reading 2021 - Power Talk

36th Reading - Questions that work

35th Reading 2021 - The Fifth Discipline - Peter M. Senge

34th Reading 2021 - The Four Disciplines of Execution

33rd Reading 2021 - Minha vida na America - Beatriz Hoffman

32nd Reading 2021 - Crazy is a compliment -

31st Reading 2021 - Why Some Companies Emerge Stronger After a Crisis

30th Reading 2021 - Five Dysfunctions of a Team

29th Reading 2021 - Team Building

28th Reading 2021 - Leadership in Turbulent Times

27th Reading 2021 - Your Personal Renascence - Diana Dreher

26th Reading 2021 - Neil Patrick Harris Biography

25th Reading 2021 - STO Financial Revolution - Alex Nascimento

24th Reading - East LA History

23rd Reading 2021 - You’re it

22nd Reading 2021 - The Wow Factory

21st Reading 2021 - Consequential Communication - Diana Peterson

20th Reading 2021 - Household Gold

19th Reading - On Fraternity and Friendship - Pope Francis

18th Reading 2021 - Dave Mustaine

17th Reading 2021 - Rock your Business - David Fishof

16th Reading 2021 - The Tao of Inner Peace - Diane Dreher

50 Titles per Year Book Club - 15th Reading - Enterprise One to One

50 Titles per Year Book Club - 13th Reading - Go Big Now - Julia Pimsleur

50 Titles per year book club - 12th Reading - Radical Candor - Kim Scott

50 titles per year Book Club - 11th Reading - Building a Winning Organization - Dylan Stafford

50 Titles per year book club - 10th Reading - Honours versus Money

50 Titles per Year Book Club - 9th Reading - The Joy of Imperfection

50 Titles per Year Book Club - 8th Reading - The 30-Day-Productivity Plan

50 Titles per Year - 7th reading - Strengthfinder 2.0

50 Titles per Year - 6th reading - Digital Detox - Damon Zahariades

50 Titles per Year - 5th Reading - The Tao of Personal Leadership - Diane Dreher

50 Titles per Year - 4th READING - Daddy Muscles - Dylan Stafford

50 Titles per Year - 2nd READ - Make Your Bed

1st READ - The Power of Now

**50th Reading 2021 - HBR 10 must reads**

 To finalize the 50 books list of 2021, I wanted to post here about my recent new reading passion: HBR 10 must reads. I started to get familiar with Harvard Business School articles when I had a class at UCLA Anderson School of Management where they basically read and analyze Harvard Business School cases every week, and I found that very interesting. The articles are always up to date, even ahead of time on the subjects, so I think they are really good to stay updated on they topics of the business world. I think the first time I saw one of these little books was at a book store in Goiania, my city in Brazil, and I thought I wanted to buy one, but it was expensive there because of the currency exchange, so I postponed it. Until one day I passed again through that same store and I decided to get not only 1 but two of these guys, one was the HBR 10 must reads on New Managers and the other On Communications, but in Portuguese. I think I read these books in like one week,  because the articles are very fluid, you can read one in 10 minutes and you learn a lot from them. They are very inspiring, written by experts on the field and published in probably the most recognized business periodic magazine in the world: Harvard Business Review. After those first two, I can’t skip a day without reading at least one article. I recommend!

49th Reading 2021 - Steve Jobs - Walter Isaacson

 This is was definitely the longest book I read this year, with almost 1000 pages, but I got through it pretty quickly when I was in San Francisco visiting my girlfriend at her work in the bay area. I saw this book on her roommate’s shelf and I was interested because I kind of admired Steve Jobs for his great creation that is Apple and their products, although I still have some critics to his work, especially after watching the movie. I had an Iphone 4 once, that I bought in Chicago, it lasted for 2 years then it stopped working, so I was a little upset with Apple for some time, but then I got an iPad and a MacBook because I needed to get familiar with Apple for professional matters. They didn’t last long too, but still I wanted the latest iPad to work with mobility, so I got the iPad 5 at the Apple Store in San Francisco and I am writing on it right now. The fact is, when I got this iPad I was happy with Apple and that motivated me to read Steve Job’s bio. Although their products become obsolete so quick, and despite Jobs being considered a not very charismatic leader, I still admire them. Steve Jobs created a trend. Apple is pure fashion. It is not better then Microsoft at all. Honestly, in technical terms, Apple is a B-type product compared to their competitors. But still, everyone loves it. Probably because of the designs, and because of the culture created around it. Anyway, Apple is here to stay forever, and Jobs will be always remembered as a genius.

Title: Steve Jobs

Author: Walter Isaacson

Year: 2011

Pages: 568

Link: https://www.amazon.com/dp/B005J3IEZQ/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

48th Reading 2021 - The Culture Map - Erin Meyer

 This book was a recommendation from my colleague at UCLA Extension after I interview her for my podcast (check the episode on Spotify). I heard about this author before as a good multicultural perspectives specialist. I had some courses on Cross Cultural Communications and Management and read some materials on the subject so I am familiar with it. This book explains many strategies to have culture proficiency, which means, knowing how to work and live in a cross cultural environment. As an international student in another country, these learnings are key to become a good global professional. 

Title: Culture Map

Author: Erin Meyer

Year: 2014

Pages: 290

Link: https://www.amazon.com/dp/B06XCGTKL8/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

47th Reading - Don’t Kill The Bosses

 This is another title from the UCLA Anderson community list. The author is also a professor from Anderson. Although this book is from the early 2000’s, it is very up to date. The main topic is about how to escape the hierarchy trap in which most people work at. This trap is the common concepts that the relationship supervisor-subordinate should be a one way transaction, meaning that the boss demands and the subordinate works to meet the demand. The professor explains with many cases and examples and research that the best way for this relationship is a two-way street in which boss and subordinate collaborate with each other in a trustful relationship. Subordinate should always questions the boss, and understand the purposes of the demands, so he can give his best and be involved in finding the best solutions and delivering the best results. Comparing this purpose with what big companies such as Google, Apple and Microsoft are doing by flattening their org chart, we can clearly see that this book’s ideas are good and up to date.

Title: Don’t kill the bosses

Author: Samuel A. Cupert

Year: 2001

Pages: 200

Link: https://www.amazon.com/Dont-Kill-Bosses-Escaping-Hierarchy/dp/1576751619/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr=