This is another title from the my course book list: Principles of Professional Sales at my Business Fundamentals Certificate Program at UCLA Extension. This book list is very interesting, it is like sales B2C, self motivation and a little old school theories. The titles in this list are slightly outdated and I noticed this when I was searching to purchase them online. Just a few of them had an "e-version", most where hard cover paper books. So I had to buy a little pile of books to fulfill my shelves. I avoid buying printed books because I move in a lot, so I have to carry big boxes of books everywhere. Now I prefer having the book on my kindle or ipad.
Not only the book is a little outdated, but the theories there are outdated too. It is very specific, in a consultative tone, and probably those techniques work for determined types of businesses today. Because I believe this book is from early 2000's or 90's, so they did not have youtube, spotify, zoom etc. Especially post-pandemic, a lot of stuff changed. Some point the author got it right, about online videos and all, however, in other forecasts they failed, such as a online web base to purchase music, very different from the broadcast that is common today. I will probably not read this book again unless it is a requirement for another class and I do not recommend unless it is for studies purposes.
Title: Enterprise One to One
Author: Don Peppers & Martha Rogers
Year: 1999
Pages: 436
Link: https://www.amazon.com/Enterprise-One-Don-Peppers/dp/038548755X
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